Heinz Hot Dog Pact
For decades, people have been asking why hot dog buns come in packs of 8 when wieners come in packs of 10.
As the condiment that’s been uniting hot dogs together for over 150 years, we decided enough is enough.
The cause garnered thousands of signatures on change.org and lobbied bun and wiener companies to end this packaging mismatch once and for all.
Heinz Hot Dog Pact 2.0
Following the massive support from hot dog lovers all over the world,
Wonder officially joined the Heinz Hot Dog Pact. Starting June 23rd, they are releasing the first ever 10-pack.
10 wieners. 10 buns. Finally.
Accolades:
2022 AOY | Campaign of the Year
2022 LIA Awards | SILVER - Non-Traditional, Zeitgeist
2022 LIA Awards | FINALIST - Creativity In PR, Food and Beverages
2022 Strategy Awards | GOLD - Game Changer
2022 Cannes Lion | SILVER - Brand Experience & Activation, Social Behaviour
2022 Cannes Lion | SILVER - PR, Food & Drink
2022 Cannes Lion | BRONZE - Social & Influencer, Multi-platform Social Campaign
2022 Cannes | Shortlist - Outdoor
2022 Cannes | Shortlist - Social & Influencer, Lion Co-Creation & User Generated Content
2022 Cannes | Shortlist - Direct Lion, Social Behaviour & Cultural Insight
2022 ADCC | GOLD - Advertising, PR Campaign
2022 ADCC | SILVER - Advertising, Direct
2022 ADCC | BRONZE - Interactive, Social Media
2022 Andy Awards | GOLD - Idea
2022 CMA | BEST OF SHOW
2022 CMA | GOLD - Food & Beverage, Brand Building
2022 CMA | GOLD - Food & Beverage, Business Impact
2022 CMA | GOLD - Food & Beverage, Innovative Media
2022 CMA | GOLD - Food & Beverage, Engagement
2022 CMA | SILVER - Food & Beverage, Customer Experience
2022 One Show | BRONZE PENCIL - Social Media, Active Engagement / Call to Action (Heinz Hotdog Pact)
2022 Clios | SHORTLIST - Social Media, Other
2022 AToMic | SILVER - Social
2022 AToMic | SILVER - Best Digital Engagement
2022 AToMic | SILVER - Idea
2022 Marketing Awards | Best of Show - Advertising
2022 Marketing Awards | GOLD - Digital, Social Media
2022 Applied Arts | Design - Content-Social/Viral/Promotional, Series
2022 SIA | GOLD - PR
2022 SIA | SILVER - Acting on Insights
2022 The Drum Awards | THE CHAIR'S AWARD
2022 The Drum Social Media Awards | Best Integrated Campaign
2022 The Drum Social Media Awards | Best Use of Social Media Advertising