Snickers Suit Swag
Every year brands spend over a billion dollars to sponsor the NBA. In Canada alone, there are 32 brands sponsoring everything from the league, to the team, to the arena, to the players, and even the jerseys. So when Snickers wanted to stand out from the crowd, they decided to go somewhere no brand had ever gone before: the tunnel walk.
Recognition
Gold – 2019 ADCC: PR Influencer
Silver - 2019 ADCC: PR Event & Campaign
Gold – 2019 Epica: PR/Influencer
Communication Arts – 2019
One Show (2x shortlist) - 2020
Silver - 2020 SIA Awards: Original Idea
Bronze - 2020 SIA Awards: Experimental
Applied Arts Award -2019
Bronze - 2020 Atomic Engagement
Silver - 2019 Shopper Innovation Award
Bronze - 2019 Strategy Award: Social/Conversational
Bronze - 2019 Canadian Marketing Award
Media
ESPN
Sports Illustrated
Bleacher Report
Complex
Yahoo Sports
CBC Sports
Sportsnet
TSN