Mudern Art

When a truck is a workhorse, getting dirty is just part of the job, but when a truck is an off-road superpower, getting dirty is a beautiful thing.
To get people seeing and talking about the Canyon AT4X in an all-new way, we decided to turn mud into our medium and create art.
We filmed the truck dragging, pushing, and splashing blank canvases with mud in a beautifully orchestrated expression of Mudern Art.